Sea ThroughSea Through

BRAND EXPANSION · SOUTHEAST ASIA · GREATER CHINA TO SEA

Southeast Asia

Brand Expansion Starts Here

Sea Through provides full-stack consulting for brands entering Southeast Asia — covering positioning, market strategy, and channel execution.

Contact UsFree 2026 SEA Sourcing Guide
50+
Brands Served
12+
Years Experience
6
SEA Markets

WHAT WE DO

Services

From brand strategy to channel execution, we provide end-to-end solutions

🧭

Brand Expansion Consulting

Customized SEA market entry strategy based on your positioning and target market, reducing entry risk and finding the right direction fast.

🎯

Brand Positioning

Establish clear positioning in the SEA market, highlight differentiation, and make consumers remember your brand at a glance.

📡

Online + Offline Marketing Strategy

Integrated promotion combining digital marketing and local media — covering social media, e-commerce, offline events, and PR exposure.

🔗

End-to-End Channel Sourcing

Full DTC + B2B channel coverage — Lazada, Shopee, TikTok Shop, and offline retail chains. Build sales from 0 to 1.

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Quarterly Free 1-on-1 Consulting

45-60 minute free 1-on-1 session every 3 months, talking directly with the founder to solve real pain points.

AI INTELLIGENT MARKETING

Chinese Brands Entering SEA

AI-powered marketing integration · Service into SEA

3 AI modules × 6-country partner network × 50+ brand experience. Pure service model — no inventory buyout, no joint venture, no revenue share. You keep 100% ownership (inventory, pricing, sales, customers).

50+
SEA PARTNER NETWORK
30 days
Full Asset Launch
AI
Significantly Boosts Efficiency
CN→SG·MY·TH·VN·PH·ID

3 AI MODULES

3 AI Modules

What to sell → How to sell → To whom — a complete marketing service loop

01
🔍

Smart Product Selection & Market Insight

AI crawls e-commerce sales data across 6 countries, analyzing category trends, competitor moves, and product cycles. What to bring, which country, when — data-driven, not guessing.

DELIVERABLES

  • ·Market Entry Assessment
  • ·Competitor Matrix
  • ·Policy & Regulation Guide
02
✨

AI-Powered Content Marketing Factory

Multilingual (ID, TH, VN, MY, EN) × multi-platform (TikTok, Shopee, Lazada). Full assets for 6 countries × 4 platforms in 30 days (vs. 3-4 months traditionally).

DELIVERABLES

  • ·Short Video Scripts
  • ·Live Scripts
  • ·Product Page Copy
  • ·Ad Creative
  • ·Localization Guide
03
🤝

Smart Channel Matching & Operating Guidance

From Sea Through's 50+ SEA partner network, AI precisely matches the best sales channels for your brand + product. Introductions + Operating SOP + Quarterly reviews — no channel commission.

DELIVERABLES

  • ·Channel Match Report
  • ·Partner Introduction
  • ·Online + Offline SOP
  • ·Quarterly 1-on-1 Review

3 Modules in a Closed Loop

Product Selection→
Content Production→
Channel Matching→
Data Feedback→
Optimize Selection

Brand keeps 100% ownership

InventoryPricingSalesCustomers
✓ Pure Service✓ No Inventory Buyout✓ No Joint Venture✓ No Revenue Share

WHY SEA THROUGH

Why Choose Us

Southeast Asia offers huge opportunity — but also hidden risks. Sea Through brings first-hand experience to help you see the real market, avoid pitfalls, and land quickly.

  • ✓12+ years in Southeast Asia industry experience, deep know-how in 6 markets
  • ✓12+ years operating in Southeast Asia with 50+ brands successfully launched
  • ✓Covers consumer electronics, phone accessories, smart home, beauty & hair care
  • ✓Deep know-how on Lazada, Shopee, TikTok Shop and other SEA e-commerce platforms
  • ✓50+ offline retail network in SEA for fast channel partner matching

Enterprise-grade brand service partner — fast-track your overseas partner connections and sales platform deployment. Your brand landing is fully protected.

50+
Brands Served
6
SEA Core Markets
12+
SEA Industry Experience
4
Core Service Modules

OUR SERVICES

End-to-End Solutions

Four dimensions covering every step of brand expansion into SEA

Brand Strategy
Product Enablement
TK Shop & Marketing
Digital Ads
Data Analytics
Product Launch
Marketing + TK Shop
Public Ad Optimization
Growth Consulting
Product Insight
Live Streaming
ROI Enhancement
E-commerce Ops
Product R&D
TK Ad Placement
Meta Ads
Private Domain
—
Localized Short Video
Google Ads

We have deep partnerships with clients in FMCG, fashion, consumer electronics, home appliances, beauty & hair. Our team is ready to provide business diagnostics and problem-solving services.

Book Consultation

NEWS

SEA E-commerce Market Pulse

Monthly reports on SEA market data, policy changes, case studies, and AI marketing insights

2026 August MonthlyMarket PulseAugust 15, 2026 · 8 min

August 2026 SEA E-commerce Report: Vietnam Leads, Indonesia AOV Hits New High

August 2026 SEA 6-country e-commerce data is out. Vietnam GMV +38% YoY leads the region, Indonesia AOV breaks USD 25 for the first time. Full breakdown of Shopee, Lazada, TikTok Shop market share, growth rates, and policy changes.

+38%
Vietnam GMV YoY
USD 25
Indonesia AOV High
6 Countries
Full Coverage
3 Giants
Platform Report

1Regional Overview: 6-country Market Polarization

August SEA 6-country e-commerce shows clear polarization. Vietnam leads with +38% GMV YoY growth, continuing to benefit from young demographic dividend (under-30 = 55%) and rapid TikTok Shop penetration (Vietnam MAU breaks 50M). Indonesia growth slowed to +18%, but AOV first time breaks USD 25, signaling consumer shift from "low-price trial" to "quality repeat purchase".

2Thailand: Offline Return, Platforms Accelerate OMO

Thailand 8M GMV +22% YoY but growth slowed 4 ppt from July. Reason: Thai consumers clearly returned to physical retail post-pandemic, Bangkok BTS mall weekend foot traffic +35% YoY. In response, Shopee Thailand announced partnership with Central Group for "online order, 2-hour store delivery"; Lazada Thailand expanded 1,500 offline pickup points with Big C.

3Singapore: Premium Brands Accelerate, AOV Stays Highest

Singapore 8M GMV +28% YoY, AOV USD 78 still highest in region. Notable trend: premium international brands accelerate entry. Tiffany, Coach and 5 other brands opened LazMall official stores for the first time, targeting HNW consumer base. Sea Through observes more Chinese premium brands (premium appliances, designer apparel) choosing Singapore as SEA launch market rather than traditional Malaysia.

4Malaysia: Live Commerce Explodes, Bahasa Content Demand Surges

Malaysia 8M live commerce GMV +65% YoY, far exceeding traditional e-commerce +15%. Shopee Live Malaysia data shows Bahasa Malaysia livestream conversion rate (3.2%) is 78% higher than English (1.8%). Our advice to Chinese brands: entering Malaysia must have Bahasa Malaysia host; pure English content conversion is declining rapidly.

5Philippines: TikTok Shop Continues Strong, Shopee Defends

Philippines 8M e-commerce GMV +32% YoY. TikTok Shop market share rose from 28% at year start to 42%, first time surpassing Shopee (40%) as Philippines #1 e-commerce platform. Shopee response: strengthen "Shopee Mall" brand official store model, launch August "Brand Mega Sale" to attract brands. For Chinese brands, TikTok Shop is now must-have, not nice-to-have in Philippines.

6Policy Alert: Malaysia JAKIM New Rules Effective September

Malaysia implements new JAKIM (halal certification) requirements from 2026-09-01. All food, beverage, cosmetics, personal care category Chinese brands with Malaysia as target market must complete JAKIM certification update within 6 months. Sea Through has started certification process for 3 clients, average 90-day cycle, expected completion by end of November.

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FAQ

Frequently Asked

You may also want to know

Pure service provider — no inventory buyout, no joint venture, no revenue share. You keep 100% ownership (inventory, pricing, sales, customers). We charge by service item.

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Start your brand expansion journey

Fill in the form and our team will contact you within 24 hours, providing initial assessment and 1-on-1 consultation. Every 3 months you can book a free deep-dive session.